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Notes on pricing, prediction, and defense.

Long-form thinking on how we build Trident Foresight, why we made the tradeoffs we did, and what we're learning as merchants use it.

  • Why we don’t do rules-based repricing

    Aug 15, 2026 · 6 min

    Set-and-forget repricing engines were built for Amazon sellers, not brand-conscious Shopify merchants. Here’s what we built instead, and why.

    Dean Ismael, Trident BI

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