Terms of Service

The Service is operated by Trident BI Limited(“Trident BI”, “we”, “our”), a company registered in England & Wales. Installing the Service into a Shopify store, or using an existing installation, constitutes your acceptance of these Terms and creates a binding agreement between Trident BI and the merchant that owns the store. If you accept on behalf of a company or other legal entity, you represent that you have authority to bind that entity.

The Service is an informational and workflow tool. It observes publicly-available product feeds (e.g. Shopify /products.jsonendpoints), stores what it observes, computes statistical estimates from those observations, generates optional narrative summaries via a third-party AI provider, and — when you explicitly direct it to — writes price changes to your own Shopify store via Shopify's Admin API.

The Service is not: investment advice, legal advice, tax advice, business advice, a substitute for professional judgement, a warranty of any competitor's future behaviour, a guarantee of accuracy, a compliance product, or a fiduciary. Nothing in the Service constitutes advice or recommendations that you or your business should rely upon in making pricing decisions.

• You will use the Service only for lawful purposes and only in connection with a Shopify store you own or are authorised to administer.
• You will not use the Service to facilitate price-fixing, cartel behaviour, resale price maintenance, market allocation, or any other conduct restricted by competition or antitrust law in any jurisdiction in which you operate.
• You will not use the Service to track any store where you have received express written notice from the store owner forbidding you from doing so.
• You will keep credentials, webhook URLs, and integration secrets confidential and current.
• You will not attempt to reverse-engineer, decompile, scrape, resell, sublicense, or otherwise access the Service outside of the intended interfaces.
• You will not misuse the Service to overwhelm, disrupt, or interfere with any third party's systems.
• You are solely responsible for evaluating the fitness of any output of the Service for your particular business context before acting on it.

Paid plans (Pro and Plus) include a 14-day free trial. You will not be charged during the trial period. If you do not cancel before the trial ends, your selected plan will begin billing automatically at the tier you chose. Cancel any time during the trial by uninstalling the app or downgrading to Free — no charge.

After the trial, monthly plans are billed every 30 days and annual plans are billed as a single upfront charge for the 12-month term. All billing is handled by Shopify's recurring application charge system and appears on your regular Shopify invoice. Cancellation takes effect at the end of the current billing period, or immediately upon uninstall — whichever is sooner. We may change plan pricing or available features with at least fourteen (14) days' in-app notice, effective from the next billing cycle.

Fees paid are non-refundable except where required by law.

The Service depends on third-party providers — Shopify, Vercel, Neon, Resend, Anthropic, and others. Any outage, deprecation, rate limit, error, or policy change on their part may degrade or interrupt the Service. We have no control over these providers and expressly disclaim all liability for their acts, omissions, or performance.

The Service is provided “as is” and “as available”. To the maximum extent permitted by law, Trident BI disclaims all warranties — express, implied, statutory, or otherwise — including merchantability, fitness for a particular purpose, non-infringement, accuracy, reliability, availability, uninterrupted operation, and freedom from error.

No advice or information — oral, written, human-generated, or AI-generated — obtained from the Service creates any warranty not expressly stated in these Terms.

To the maximum extent permitted by law, Trident BI accepts no liability whatsoever for indirect, incidental, special, consequential, exemplary, or punitive damages arising from your use of the Service — includinglost margin, incorrect pricing, missed sales, lost revenue, lost data, damaged customer trust, business interruption, or breach of third-party obligations — whether based on warranty, contract, tort (including negligence), strict liability, or any other theory, and even if we have been advised of the possibility of such damages.

Aggregate cap

Trident BI's total aggregate liability for all claims arising from or relating to the Service in any twelve-month period is limited to the greater of:

• the fees you actually paid to Trident BI for the Service in the preceding twelve months, or
• one hundred US dollars ($100)

Free-plan users are subject to the same $100 cap.

What we do not exclude

Nothing in these Terms limits or excludes liability that cannot be excluded under applicable law — including, in the UK, liability for death or personal injury caused by negligence, or for fraudulent misrepresentation. Some jurisdictions do not allow the exclusion of certain damages; the limitations above apply only to the extent permitted.

You will defend, indemnify, and hold harmless Trident BI, its directors, officers, employees, contractors, and agents from and against any claim, demand, loss, liability, damage, cost, or expense (including reasonable legal fees) arising out of or relating to: (a) your use of or reliance on the Service; (b) any price change, defensive reprice, or automated action initiated through your account; (c) your breach of these Terms or any applicable law; (d) any claim by a third party (including a competitor you have tracked, a supplier, a brand partner, a customer, or a regulator) relating to your use of the Service; or (e) any content (including competitor data you have configured, alert rules, webhook payloads, or integration flows) that you submit, configure, or trigger via the Service.

The Service, including all software, algorithms, model weights, prompt templates, UI, copy, and branding, is owned by Trident BI and its licensors and is protected by intellectual property laws. These Terms grant you a limited, non-exclusive, non-transferable, revocable licence to use the Service in accordance with these Terms. All rights not expressly granted are reserved.

You retain ownership of the data you submit or configure (competitor domains, alert rules, guardrail settings, webhook URLs). You grant Trident BI a worldwide, royalty-free licence to use, store, process, transmit, and modify that data strictly as necessary to operate, secure, maintain, and improve the Service for you.

You grant Trident BI a perpetual, irrevocable, royalty-free licence to use any feedback, suggestions, or improvement ideas you provide without restriction.

Either party may terminate this agreement at any time. Uninstalling the app or cancelling your paid plan constitutes termination by you.

We may suspend or terminate your access without notice if we reasonably believe you have breached these Terms, are using the Service in a manner that risks harm to Trident BI, our other users, or any third party, or are engaged in conduct prohibited by section 3. Upon termination, sections 5 (Risk disclosure), 7 (Warranty), 8 (Liability), 9 (Indemnification), 10 (IP), and 13 (Governing law) survive.

Neither party is liable for any failure or delay in performance to the extent caused by events beyond its reasonable control, including acts of God, war, terrorism, riots, embargoes, acts of civil or military authorities, fires, floods, pandemics, power outages, internet or infrastructure failures, third-party provider outages, or denial-of-service attacks.

These Terms are governed by the laws of England and Wales without regard to conflict-of-law principles. The courts of England and Wales have exclusive jurisdiction over any dispute arising out of or relating to these Terms or the Service, subject to any mandatory local consumer-protection rights you may have.

Notice and cure. Before filing any formal claim, you agree to give Trident BI written notice at dean@tridentbi.com describing the claim in reasonable detail, and to allow thirty (30) days for us to attempt to resolve it informally.

We may update these Terms from time to time. If we make material changes, we will surface a notice in the app and update the date at the top. Your continued use of the Service after such a notice constitutes acceptance of the updated Terms. If you do not accept the updated Terms, your remedy is to uninstall the Service before the effective date.

• Entire agreement. These Terms, together with the Privacy Policy, constitute the entire agreement between you and Trident BI regarding the Service and supersede any prior agreements.
• Severability. If any provision is held unenforceable, the remaining provisions remain in full force.
• No waiver. A failure to enforce any right is not a waiver of it.
• Assignment. You may not assign these Terms without our prior written consent. We may assign these Terms in connection with a merger, acquisition, or sale of assets.
• No third-party beneficiaries. Except as expressly stated, these Terms create no rights in any third party.
• Notices to you may be given via the in-app notification system or the email associated with your Shopify install.

Trident BI Limited · dean@tridentbi.com